List LinkedIn Post Templates

7 questions I ask before approving any campaign: 1. Who is this for? 2. What tension are we naming? 3. What proof supports it? 4. What changes after the click? 5. Is the CTA obvious? 6. Can someone explain it in 10 seconds? 7. Would I stop to read this? Here is the structure: 1. Open with the concrete moment 2. Name the tension your audience already feels 3. Share the decision, framework, or result 4. End with a practical prompt for the reader This format works well for busy readers who want utility fast because it feels lived-in, not manufactured.

List posts are easy to overuse. The best ones are specific, ordered, and shaped by real experience instead of generic internet wisdom. To make this format work: -> challenge an assumption people repeat without evidence -> back it up with one example, one number, or one decision -> avoid sounding absolute by acknowledging the trade-off Great list posts do not just disagree. They reframe the decision.

If you are writing a list post, tighten every item until it can stand alone as advice someone would actually save. Use short sections, clear transitions, and one useful takeaway per block. If a reader can screenshot the post and use it in their next meeting, the format is doing its job.