Do I need to show my face on LinkedIn video?

No. Screen recording videos, animation, and slide-based videos all work on LinkedIn without appearing on camera. However, face-to-camera video tends to build stronger audience connection and trust than non-camera formats, especially for personal brand building. If you want to build a personal brand, facing the camera is worth the discomfort.

How do I get comfortable on camera?

Practice. Most people feel uncomfortable in their first 10-20 videos — and by video 30-50, looking at a camera feels natural. Start by recording videos that you do not publish (watch them back to get used to seeing yourself on video), then start publishing once you are more comfortable. The only shortcut is repetition.

Should I script my LinkedIn videos?

Lightly scripted works best for most people — a clear outline of your 3-4 key points, but delivered conversationally rather than read word-for-word. Fully scripted videos often feel stilted and robotic. Fully unscripted videos often ramble and lose viewer attention. A middle path — clear structure, natural delivery — produces the best results.

What should I do if I get very few views on my first videos?

Low views on early videos are normal. LinkedIn's algorithm learns your content preferences over time, and video reach builds as your audience grows. Focus on improving your hook, caption quality, and posting consistency rather than optimising for immediate viral reach. After 10-15 videos, you will start to understand what your specific audience responds to.